I’m Indhuja, pronounced in-dhoo-jah, a product designer based in Berlin. I've designed with startups for over a decade and thoroughly enjoy solving problems with design decisions that look and work right. Currently, I'm freelancing with early-stage startups and founders depending on their design needs.
Here are some of the projects I enjoyed working on -
Checkout widget and Hosted checkout page for B2B BNPL
Helping sellers manage orders created online and in-store
Helping buyers manage their orders and payments
Internal management of orders, invoices, transactions
App for Wealth Management - Savings, ETFs and Pensions
Internal tool for user account management
I enjoy creating multiple options, be it components or layouts. So you'll always have more to choose from, never less.
I spew out first drafts very quickly, so there's more time to fine-tune, iterate and arrive at a first version that works.
I keep in mind familiar layouts and mental models while designing, so my confidence levels, in what I create, is always high.
Over the years I've learned to design with clarified assumptions & dev. challenges. So my designs look good AND work well.
The unknown does not bewilder me. I'm comfortable with less information and can simulate with the help of competitor resources.
I always work with reusable components and layouts, so there is always some discipline, structure and efficiency in my work.