Creating effortless designs that work
I’m Indhuja, pronounced in-dhoo-jah, a product designer based in Berlin. I've designed with startups for over a decade and thoroughly enjoy solving problems with design decisions that look and work right. Currently, I'm freelancing with early-stage startups and founders depending on their design needs.
Available from
April 2024
Remote
Work
Here are some of the projects I enjoyed working on -
Payment Interfaces
Checkout widget and Hosted checkout page for B2B BNPL
Merchant dashboard
Helping sellers manage orders created online and in-store
Buyer dashboard
Helping buyers manage their orders and payments
Admin backoffice
Internal management of orders, invoices, transactions
Weltsparen app
App for Wealth Management - Savings, ETFs and Pensions
Admin backoffice
Internal tool for user account management
Approach to design
More options
I enjoy creating multiple options, be it components or layouts. So you'll always have more to choose from, never less.
Lightning fast
I spew out first drafts very quickly, so there's more time to fine-tune, iterate and arrive at a first version that works.
Objective & Decisive
I keep in mind familiar layouts and mental models while designing, so my confidence levels, in what I create, is always high.
Good-looking & Bullet-proof
Over the years I've learned to design with clarified assumptions & dev. challenges. So my designs look good AND work well.
informed & assumed
The unknown does not bewilder me. I'm comfortable with less information and can simulate with the help of competitor resources.
System thinking
I always work with reusable components and layouts, so there is always some discipline, structure and efficiency in my work.